My first diary post on here. Hope I'm doing it right.
I've been noticing bumper stickers a lot lately. They're a really simple way to reach lots of ordinary folks with a message on the absolute cheap. Unfortunately, it doesn't look like a lot of drivers take full advantage of this possibility. A quick bumper sticker breakdown:
BAD: "Anybody But Bush." I still see some of these driving around. If you dislike Kerry but intend on holding your nose to vote for him, fine, but don't make comments on your car that imply Kerry is mediocre; it's shooting yourself in the foot. Choose an anti-Bush bumper sticker that doesn't also impugn Kerry, please!
OK: Anti-Bush stickers like "Somewhere in Texas a village is missing its idiot" or "Regime change begins at home." These are cool, and they make me smile, but then I'm already voting for Kerry. Slogans like these aren't going to change anybody's mind.
GOOD: Kerry-Edwards 2004. I think there's a slight psychological effect to seeing a lot of bumper stickers for a candidate. People like to back a winner.
BETTER: A specialized Kerry-Edwards sticker, like "Veterans for Kerry-Edwards" or "Sportsmen for Kerry-Edwards." These are better than the run-of-the-mill type, in my opinion, because they send a specific message that Kerry is well-liked by veterans and sportsmen. People who see these bumper stickers repeatedly will keep the association.
BEST OF ALL: One Kerry-Edwards sticker, and one sticker on a non-election-related, extremely inclusive topic (the more popular the bumper sticker, the better, in my opinion). My car, for example, has "United We Stand" and "Kerry-Edwards 2004" on it, and I've gotten a lot of positive feedback on it. "America the Beautiful" or "Proud to be an American" are other good choices. Hey, the Republicans may think patriotism belongs to them and them alone, but I don't. Same goes for religion: if you're religious, pairing a Kerry-Edwards sticker with "WWJD," "God is Love," or a metal Jesusfish would have a powerful effect. If you know somebody in Iraq right now, a yellow ribbon sticker. If your kids are in the Boy Scouts, a Boy Scout sticker. The idea here is that if uncertain voters who agree with ONE of your bumper stickers (or even have the same one on their car) see it TOGETHER with the Kerry-Edwards one, they will be getting the psychological message that it is OK for people like them to vote for John Kerry. People who love America, Christians, soldiers, mothers of Boy Scouts, none of them HAVE to be Republican just because George Bush Says So.
The bumper of your car is a travelling billboard, and you can fit a small but meaningful campaign ad onto it if you try. Too many car bumpers aren't really taking advantage of this potential.
And that's my two cents for the day. (-: